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All Singing and all dancing social media

Everyone loves a romantic story, right? Well, even if you don’t it’ll be hard for this story not to pull on your heartstrings…

On the 1st November somewhere between Euston and Watford Junction on the 19:57 train, a man proposed to his girlfriend. Okay, so maybe that doesn’t sound like the proposal people dream of. But add into the mix an unexpected flashmob singing Bill Withers’ ‘Lovely Day’ then you have yourself an all singing, all dancing (and now viral!) proposal.

The news of one man’s romantic gesture spread across the world within hours! The YouTube video has received over 800,000 hits and appeared in major online publications such as ABC and The Huffington Post, demonstrating just how powerful social media can be in giving ordinary people a global voice!

It also gives us digital PR types fuel for thought about what gives a video viral capabilities. What is it that makes people genuinely want to share a story with friends?

Personally, I think it is hard to pinpoint one answer. For a video to go viral you have to appeal to a vast variety of audiences – all with different interests, likes and hobbies. And videos have gone viral with a variety of key factors whether it is shocking, inspiring, funny or sad. However, they do share one common ground – they trigger some kind of emotional experience that we want to share. I think this could be the key.

One comment

  1. This video really shows that if you put the time and effort into something that it really does pay off.

    This works really well as as a viewer you are hooked waiting to find out what happens at the end (and if she says yes!) Building up to a big finale is key when it comes to a viral video.

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