Audi is a company that is known for their innovation, especially when it comes to digital campaigns. The world’s largest QR code at the beginning of this year demonstrated the insight they have on the importance of interactivity with their customers.
So you could imagine the digital world’s excitement this week when Audi introduced a new YouTube campaign that is claimed to be the first interactive YouTube experience.
Sounds great, right?
The concept of this social media campaign is, in theory, amazing. However, I’m sure you will agree that the mechanics is quite disappointing and the indexing feature clunky.
Taking into consideration how impressive their previous campaigns have been, not to mention their reputation as forward thinkers, I can’t help but think this is a little lame.
The graphics do resemble that of a driving experience game and even has the driver profile in the bottom left corner. The problem is where Audi is concerned you expect top quality technology as this is something they pride their brand on.
It seems as if they have been so keen to be the first brand to have this interactive YouTube campaign that the finer details have been forgotten. Which is a risky association to have with a car brand.
There is no faulting Audi on their initiative with this campaign. I just don’t think it represents the ‘ultimate Audi driving experience’.
What do you think?
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