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All posts by Katie Matthews

Whey Out of Line: Why Your Rage at Protein World Ads is Counter-Productive

Reading the Evening Standard on the way home yesterday I came across the story of yet more outrage about a Protein World advertising campaign. The ad features reality TV ‘star’ Khloe Kardashian in an 80s style leotard and leg-warmer get …

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Chris Gayle PHA Media

Chris Gayle’s comments were foolish, yes….but do they deserve this level of outrage?

  When the comments of Chris Gayle started playing on loop on the news channels broadcast in our office, I admit I had to ask a colleague what all the fuss was about. When I realised I was supposed to …

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Alex Thomson HUGO BOSS boat

British sailor Alex Thomson puts new multimillion pound HUGO BOSS ‘James Bond boat’ to the test

As I write this our client, British sailor Alex Thomson and his co-skipper Guillermo Altadill, are currently racing their way across the Atlantic in the Transat Jacques Vabre (TJV). The TJV is a double-handed (i.e. two man) race from the …

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BT Sport Industry Awards PR Winners

PHA Media Sport and Leisure, award winners. It has a nice ring to it, don’t you think? As I write this, I am still on cloud nine following last night’s BT Sport Industry Awards. In a room amongst the best …

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Hugo Boss | PHA Media

BT Sport Industry shortlist Award Best Use of PR

Big news in the Sport and Leisure department at PHA this morning… we have just found out that we have been shortlisted for the BT Sport Industry Awards in the ‘Best Use of PR’ category. The campaign in question is …

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We try…..Project Fit

It was the Tuesday after the long Easter weekend that my colleague, Freya, and I decided to head over to Bank to try one of the latest exercise classes to hit London. Project Fit, located at 36 – 38 Cornhill, …

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We try… Barry’s Bootcamp

  When I first told a colleague I had signed up for a Barry’s Bootcamp session, he encouragingly told me he’d heard it was both ‘horrendous’ and ‘hideous’ for first timers, so it was with some trepidation that I made …

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Dry January

Fatty livers, credit card bills and hangovers… why we are giving up the booze and going dry in January.

As sure as night follows day, promises of a healthy January have followed our booze and binge-fuelled December. In an attempt to keep that promise, several members of the team have signed up to ‘Dry January’. For a gaggle of …

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Swedish Fit

We try…Swedish Fit

Every now and then I tap in to google ‘new fitness trends London’ to see what pops up, and so it was with that last week that I first heard about Swedish Fit. My fiancé is Swedish and so I …

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We try…..Parkour

Earlier this summer, the sport and leisure team at PHA found ourselves working with the world’s leading Parkour organisation, Parkour Generations. As part of our brief was to promote the fitness benefits of the discipline, I thought it only right …

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We try…..’bootcamp’ing in the park

As sure as night follows day, when the warmer days arrive like they have this week (hurrah!) we get bombarded with talk from all corners about how to get the ‘ultimate’ bikini body. In the PHA sports department the clichéd …

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No proven link between high intensity training and strokes

Professor Jamie Timmons reacts to Andrew Marr’s comments about the cause of his stroke. In an interview on Sunday, Marr blamed a bout of high intensity exercise training for bringing on the attack. Professor Timmons is an expert in genomics, …

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