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Consumer PR BLOG

The Beckham Brand

There once was a time when Victoria Beckham was the Spice Girl who no one took seriously. One fifth of the greatest girl band in the world, (bar Destiny’s Child) Posh was continuously challenged on her singing capability, her inability to smile in photographs and for being ‘too skinny’.


Image Courtesy of taaxidriver1961, flickr. com

Image Courtesy of taaxidriver1961, flickr. com

When she became one half of Posh and Becks, now considered to be one of the most powerful couples in the world, she was reluctantly catapulted into the spotlight as Queen WAG, trophy wife.

Her transformation into Victoria Beckham, international businesswoman and fashion designer, was a move that was initially met with scepticism from so many in the fashion industry, but over the past decade the former WAG has worked her way up the ranks to credible fashion designer with a regular slot at New York Fashion Week.

Image Courtesy of gem_106, flickr. com

Image Courtesy of gem_106, flickr. com

Once the woman whose fashion choices included bandanas and top to toe red leather, the world has witnessed an impressive style transition, much on par with the likes of Kate Middleton and Kim Kardashian.

Not only has her personal style evolved but her fashion label designs have become a huge success. Victoria Beckham recently topped a poll of the UK’s most popular style icons in a survey commissioned by Hello! Fashion Monthly, beating fashionistas Olivia Palermo and Kate Moss to the number one spot. Last week she further cemented her status firmly in the fashion world with the opening of her first ever store in London’s Mayfair.

VB has gone from girl power to fashion powerhouse but so many critics are still confused about how she’s done it. What matters is that she has done it and she’s done it well. Whilst opinions on her new store begin to flood in thick and fast, what we should all be proud of is another iconic British label has opened its doors in the heart London, one of the fashion capitals of the world.

VB from girl power to global fashion powerhouse

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