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BT Sport Industry shortlist Award Best Use of PR

Big news in the Sport and Leisure department at PHA this morning… we have just found out that we have been shortlisted for the BT Sport Industry Awards in the ‘Best Use of PR’ category.

The campaign in question is the HUGO BOSS and Alex Thomson Racing ‘Mast Walk’. To see why this campaign is shortlist worthy. Watch the campaign video below.

Others in our category include Everton FC, The Capital One Cup, The Invictus Games, the Jacksonville Jaguars and Jaguar, so to even be shortlisted for this prestigious award feels like we’ve won something. And indeed we have… the chaps over at the Sport Industry Network sent us an umbrella in the post this morning with the following message;

Friday 13th is unlucky for some
Black cats and cracked mirrors make people feel glum
But today for you it’s not about luck
Go on be brave open me up…
With the message upon me you’re sure to brag
So share with the web and use our hashtag

Of course we’ve done as instructed… I’ll be finding a few ladders to walk under on the way home and smashing some mirrors too. The awards ceremony is due to take place on Thursday 30th April so wish us luck!

Standout Campaign

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