Where is missing flight MH370?
The million dollar question is being asked daily, by media, newscasters, politicians, aviation experts and millions of people around the world.
It is truly a global story, one of the most perplexing modern day mysteries we have seen.
Everyone has their own theory and these have moved along at a rapid pace since the 200-ton Boeing 777, along with 239 passengers and crew, simply vanished off the radar.
A terror attack. Pilot error. Mechanical malfunction. The jet was flown below 5,000ft after having its transponder switched off around the time the co-pilot signed off with the words: “Alright, goodnight.”
The latest theory centres on gas filling the cockpit, while a sighting of a low jet over the Maldives appears to have been discounted.
If the investigation appears to be in a mess, we can in part blame PR error.
Read more of Phil’s thoughts on the Huffington Post