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Have a Break, Have No-WiFi

Free WiFi is available everywhere. It’s available in bars, restaurants, trains, tubes, airports, supermarkets and even at Mount Everest – here in the digital team we do not see this as a bad thing. However, it does mean that people are constantly online.

Kit Kat saw this as an opportunity to give people a break. Instead of offering Free WiFi like every other brand, they created a Free No-WiFi Zone.

Have a Break, Have No-WiFi

A big sign with a small WiFi jammer that blocked all the signals within a five meter radius. So people could escape e-mails, updates, tags and even likes. Encouraging people to read a good old newspaper, a real book or have a genuine conversation. Whilst eating a Kit Kat.

Their stunt started a conversation about the need for places where people can disconnect, which was just the sort of attention they were looking for.

Do you think there is a need for places where people can disconnect? We would love to hear your thoughts.

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