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How the #TubeStrike Can Stem the Loss of Public Sympathy

The strike has affected millions of commuters

This morning, like many of my friends and colleagues, I crawled out of bed an hour earlier to spend half an hour waiting for a bus that could manage to squeeze in a handful more frustrated passengers, to spend the next 45 minutes pressed up against my fellow Londoners with a metal bar below my ribs and a gentleman’s sandals repeatedly crushing my toes. I can’t say I’m a fan of the tube being down.

Over the last few days I have spent many a conversation lamenting the imminent temporary loss of my regular commute, and almost all my eye-rolling contemporaries have bemoaned the significant salaries that striking tube drivers earn for their work. It’s obviously hard to sympathise with our better-off neighbours when they disrupt an entire capital city. But, if they had so desired, could the unions have gained more public sympathy?

The biggest problem for tube workers in such an aim is the torrent of social media spawned quips and highly shareable stats that are flying around the Twittersphere. During the last tube strike, Facebook was littered with tables and graphs comparing the salaries and training conditions of tube drivers with paramedics and other health workers – or with teachers, firefighters and the police. The vast majority of conversations – both digital and ‘IRL’ – around the strikes parrot the same statistics that tube drivers on average earn nearly £50,000 and have up to 52 days holiday a year. Twitter and Facebook users aren’t alone in their outrage at well-paid tube personnel wreaking havoc on other working Londoners’ commutes – the media has consistently highlighted the pay package of tube drivers in their coverage of the recent union action. The BBC, for example, noted that “according to HM Treasury figures, the drivers’ starting salary of £49,673 means they earn more than 90% of the population.” No wonder everyone around us is annoyed.

Comparisons have been drawn between other essential professions.

Comparisons have been drawn between other essential professions.

But the overwhelming irritation at tube drivers’ pay has dwarfed the key issues for union members: TfL’s lack of clarity on work-life balance for employees and the details on the night shift conditions workers will be required to perform under. This message has been mostly lost on the public, who are generally steadfast in their annoyance at the drivers’ remuneration.

There have been a handful of articles which have tried to debunk certain misconceptions, and which have highlighted how the multi-faceted deals must either be rejected or accepted in full, and are “not pick and mix offers”. But the majority of coverage easily stokes the fire of resentment that has been spreading across social media all week.

Whether or not it’s fair and proportionate to disrupt a whole city to make these points heard, it seems to me that the unions could have somewhat improved their chance for public sympathy if they gave a human face to the issues and effectively put the public in the drivers’ shoes. This isn’t easy – I’ve heard several friends announce that they’d kill to get £200 for a night shift, that they’d switch with tube drivers any day for their salary and holiday package. For many people that’s a fair point – but if any of us had signed up to one job and then were demanded to work nights, with only vague assurances on how many nights a year or how much sleep time we’d be afforded after each, we might be more sympathetic to the unions’ cause – even if we don’t support the full extent of their actions.

Some have rallied to back the strike.

Some have rallied to back the strike.


It’s possible to see the impact a real life case study can have on changing stubborn minds. An open letter from a tube driver ahead of last month’s strikes gathered viral support when he explained on Facebook how the proposed measures would affect him personally:

Drivers have had their say.

Drivers have had their say.

The public can sympathise with this kind of personal account, which clearly outlines the possible impact of the terms then proposed. And the unions could go further in putting the public in the drivers’ shoes – highlighting working parents who would need extra overnight childcare to cover the possible many weeks of night shifts, for example. Demonstrating data on the importance of certainty and work-life balance to mental health, perhaps.

It’s no mean feat to draw sympathy from often worse-off Londoners who are directly disrupted by the unions’ actions. But focusing on the human lives and stories behind the issues, alongside being clear about the real life impact of the proposals, might tease out understanding from even the most toe-crushed, sleep-deprived of commuters.

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