By Peter Jackson Eastwood and Emily Burditt
Here at PHA Media, there’s nothing we love more than an integrated campaign. So it’s only right that we pay tribute to the weird and the wonderful of the political media world with our Top 10 Political Campaign Ads:
10 – Votin’
Brexit has dragged up all manner of anger, frustrations, fears and insecurities. But nothing – and I mean absolutely nothing – comes close to this atrocity. Where to begin? The irony of spelling learnin’ wrong? The fact that as a 21-year-old who is presumably the prime demographic for this steaming pile of cringe I (Peter) know that the letter ‘g’ exists and even indulge in usin’ it when I write? I don’t know but please don’t make me talk about it anymore.
Typin’, Watchin’, Groanin’, Hatin’, Ratin’ (-1000/10), Turnin’, off.
9 – Ivan Massow – Invite Ivan
You know what Ivan? I get this. I totally get it. You want to know what makes Londoners tick and you want to engage with a whole range of communities. What better way than going to meet them and going to talk to them? But here’s the thing, maybe that’s where this should have stopped. Meeting with the public? Great. Engaging with them? Fantastic. Listening to them? Sensational! Living with them? Abandon ship/Lock the door/Run for the hills.
1/10 – A nice idea executed with all the finesse of a pig using chopsticks.
8 – Joni Ernst – Castrating Hogs
A scene from Simon Danczuk’s most intimate, sobering nightmares. A monstrosity that is enough to make anyone shiver, but it holds particular horror for any men watching – so don’t feel guilty if you emitted an involuntary high-pitched squeal, even if that is exactly what Joni wants. You can clearly see Beelzebub dancing in Joni’s pale, merciless eyes as she utilises telepathy in a vicious attempt to castrate anyone watching. If Joni comes up on your tinder, swipe left before she devours your soul.
666/10 – We at PHA Media do not endorse satanic ritual, under any circumstance.
7 – Lyndon B Johnson – ‘Daisy’
A haunting ad from the Cold War. The camera zooms in on the eyes of an innocent child before cutting to a nuclear explosion. Brexiteers might moan about Project Fear but as far as scaremongering goes this takes the biscuit. The only problem with this ad is that it’s about President Johnson – a man famed for allegedly exposing his manhood to white house staff, foreign dignitaries and just about anyone who was within watching distance. Also worth noting that his military decisions spawned the famous song – ‘Hey, hey LBJ, how many kids have you killed today?’
4/10 – Controversial but powerful. It’s just a shame that it’s attributed to a maniac who delighted in flashing everyone – thank goodness American Politics is so mundane these days in comparison…
6 – Ted Cruz – The Senator who saved Christmas
There are a multitude of things to distrust Ted Cruz for. If he had his way the Middle East would probably be getting carpet bombed out of existence with exploding bible extracts right now. But as distasteful and divisive as his foreign and domestic policy ideas might be, it is those horrible, shifty eyebrows that make Cruz truly unsettling. Disturbing facial features aside, this is an excellent ad. Bonus points for ‘The Grinch who lost her emails’ and ‘Rudolph the underemployed Reindeer’.
5/10 – Should it be higher? I know we shouldn’t discriminate just because it’s Ted Cruz, but we are doing anyway (If anyone should be understanding of discrimination after all, it is Ted). I’d sooner spend my Christmas in Dante’s inferno than with the slimy senator.
5 – Hillary Clinton – Attack ad on Donald Trump
Trump may think he can walk all over Hillary, but he could be in for a nasty shock. This inventive clip shows other prominent Republicans including: Ted Cruz, Mitt Romney and Jeb Bush laying into Trump. The only problem is that, if anything, it’s rather too kind to him. ‘A race-baiting, xenophobic religious bigot’? I have a feeling Donald will take that as flattery rather than an insult.
6/10 – Cunning to use Trump’s own party against him – things look like they are about to get seriously tasty in the presidential race. Not quite as cutting as we would like though – up the savagery Hillary!
4 – Donald Trump – attack ad on Hillary Clinton
Spare a thought for Hillary Clinton. As if being savaged by Ted Cruz at Christmas wasn’t enough, global barometer of morality Donald Trump is now sticking the boot in as well. Not content with labelling her ‘Crooked Hilary’, he has launched a series of withering attacks on the Democrat frontrunner (the barking clip just won’t go away). Inappropriate and childish, but come on, what else did you expect?
6.1/10 – Trump might be one of the worst people to walk the earth, but he knows how to put simple, memorable content out there. After winning the Democrat nomination, Hillary has plenty more of this to look forward to.
3 – Mike Gravel and his Rock
Stone-faced Mike Gravel, delivering a gritty message as he drops a rock into some water. We certainly think he made a splash.
7/10 – Is Mike’s message sinking in yet?
2 – Dwight Eisenhower – ‘I Like Ike’
Cruelly, foolishly, despicably overlooked by your favourite PHA bloggers for the Public Affairs top 10 political campaign songs. Well unlike most politicians, we don’t mind saying sorry when we get something wrong (Pub legend/nutty geezer/West Ham fanatic/perennial non-apologiser Davey C – I’m looking at you). So, we’re sorry. But really we did you a favour – once you’ve heard this delightful little number you’ll be bopping along to it for the rest of the week.
9.9/10 – ‘Ike for president, Ike for president, Ike for president…’
1 – The Green Party – #GrownUpPolitics
We’ve said it before and we’ll say it again. The Green Party really are a cut above when it comes to political comedy and the quality of their content is getting better and better. It’s impossible to pick a favourite moment but our highlights are: Boris on his tricycle (I’m Prime Minister!), Jeremy’s nasty shadow cabinet (Put the rockets away) and, of course, lonely Tim Farron.
10/10 –Sensational. If the Green Party maintain their current trajectory they will win the 2020 general election off the back of the first ever political musical released in major cinemas.
If you're looking to capture the hearts and minds of the public our expert team are here to help. From driving sign-ups to raising awareness of your cause they know how to build a campaign that works. Don't just take our word for it, find out more about what we do below.