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Consumer PR BLOG

The power of turning a negative into a positive

Last week I spent my development day working with the Founder of a new mental health charity, My Discombobulated Brain. The charity is launching with the aim of educating children, young people and adults on mental health issues, and will work to tackle the stigma associated with mental health.

The charity will offer a source of support and education to those affected by mental health issues, with a particular focus on targeting men and teenage boys and raising awareness amongst this demographic. Through bespoke workshops, events and talks, the charity hopes to offer insight and guidance to those who are directly and indirectly affected by mental health issues.

My Discombobulated Brain Founder, Laura Dernie. Owen Mathias Photography

My Discombobulated Brain Founder, Laura Dernie. Owen Mathias Photography

The charity, which has been set up by Laura Dernie, is launching following the death of Laura’s best friend, who she lost to suicide, and following her own experiences with peri and postnatal depression.  

My Discombobulated Brain hopes to smash the stereotypes attached to a wide range of mental health issues, and encourage conversation around the topic. Working alongside a wide range of medical professionals and ambassadors to demonstrate that mental health is an issue that needs to be discussed as openly and honestly as any other health issue, the charity will provide workshops at schools and professional organisations which will raise awareness of varying forms of mental health, as well as offering insight into treatment options and sharing personal stories from those who have suffered with mental health issues.

 

With the charity awaiting their charity number, and the new website due to launch in May, I was working with Laura on a strategy for the launch and helping brainstorm ideas for PR, social media and celebrity involvement.

Whilst the launch is exciting, Laura has concerns about the lack of funding – a lot of the money they raise for the charity is spent on resource to help them run effective workshops and talks, to ensure those involved are equipped with the right information to take away with them. Laura’s dream is to take on a wider team to assist her in the workshops and talks that she organises, but they have a long way to go to raise that kind of money.

Whilst we are seeing some progress within society towards a shift in attitude towards mental health, there is still such a long way to go. Laura has been through some particularly dark times but her ability to turn a negative into a positive is nothing short of inspirational. Her life-goal, to do all she can to help others who are in a similar situation, will undoubtedly mean the charity will go on to help so many people who are suffering with the sometimes life-debilitating effects of poor mental health.

 

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