With barely a voting slip between the two main parties, honesty is going to be the subject in the minds of most of the electorate come the General Election next year.
Just who do the public trust most at a time when the popularity of politicians is at an all-time low?
David Cameron has seriously damaged himself with his handling of the Maria Miller affair. Leaders have to make difficult decisions to protect the integrity of their organisation and this he didn’t do.
Government ministers may well cite the Prime Minister’s humanity and loyalty to his front bench Cabinet colleagues, but it was misplaced in a saga that unfolded like a Sunday night TV drama… predictable with an inevitable conclusion.
Read more of Phil’s thoughts on The Huffington Post