In this post we’ve identified the top ten worst (and funniest) media interviews of all time, extracting some of the best examples from our free downloadable eBook “Top Ten Crisis and Reputation Management Interview Tips”
1) David Cameron loses the plot
David Cameron gets a grilling over gay equality. In the interview he clearly forgets his lines and is reduced to shaking his head, pointing and asking to start over.
PR Tip: Make sure you’ve established the party line
2) Sarah Palin has read “most” newspapers
Sarah Palin was asked some very tricky questions about which papers she reads and struggled to think of one.
PR Tip: Be prepared
3) Paxman vs Howard
Perhaps Paxman’s most infamous interview was with Michael Howard. In this interview the presenter asks “did you threaten to overrule him” 12 times.
PR Tip: Answer the question
4) “Move on, there’s a good fellow.”
Ukip MEP Godfrey Bloom doesn’t see why “Bongo Bongo” is racist in an interview with Krishnan Guru-Murthy.
PR Tip: Don’t be condescending
5) “you are borderline being a little bit rude”
Christine O’Donnell walked off mid interview when Piers Morgan pressed her on her views on gay marriage. O’Donnell says “you are borderline being a little bit rude”.
PR Tip: Don’t walk off
6) Too tired to turn up
The refusal of Rail Track’s chief executive to attend a Newsnight interview because he was “too tired” is a classic example of how not to handle a crisis.
PR Tip: Don’t bury your head during a crisis
7) Chief Executive of the British Dental Association stops interview
Peter Ward, the Chief Executive of the British Dental Association, stops an interview with the classic line “la la la la la la la la la”.
PR Tip: Don’t assume because it’s a pre record what you say won’t be broadcast
8) When a promotional interview turns into a crisis
Charlize Theron claims press Intrusion ‘Like Rape’, resulting in a media storm
PR Tip: Think before you speak.
9) When PR stunts go wrong
Daewoo launched a PR stunt, but had no prepared answers or facts to back it up
10)Don’t answer the phone!
The world’s worst media interview. Phones, gum and a mini fight!
Media training is essential if you want to present yourself in the best light. Our team are experts in interview training and reputation management. Find out more below.