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Virtual reality and your brand: the endless possibilities

This year is when virtual reality is set to break into mainstream world and change the way we work, communicate and collaborate. The likes of Oculus Rift and Sony will give us access to experiences that have only existed in fiction so far.

Although virtual reality (VR) has been around for a while we are only just starting to see the potential and unlike in the 90s when the VR movement was just a small number of people tried to bring expensive VR tech to life when the available technology was only rudimental, we can now see the endless possibilities with the rapid advances in today’s technology. This has got everyone excited. So let’s take a look at the most innovative uses of VR technology so far:

Google

Google Cardboard

Google Cardboard – image courtesy of Maurizio Pesce on Flickr

 

Last year Google released their first VR headset, Google Cardboard, the lowest and cheapest tech headset to hit the market. Unlike the other headsets available the cardboard headset has proven to be the most accessible by enabling you to turn your phone into a functional VR headset. Released with the Sunday Times it has proven to be hit and is one of the most popular ways to consume VR content as we await Google’s next release, having invested in a dedicated VR department.

Volvo

To launch their new SUV XC90, Volvo launched a VR campaign that allows you to test drive the car regardless of when you are. Partnering up with Google Cardboard, Volvo Reality a cheaper and more portable experience attracting a lot of attention with the campaign having received 238 million media impressions for its beautifully designed 360-degree text drive.

Marriot Hotel

VR could be the future of travel, which what Marriot Hotels proved when they transported guests to hotels across the world through The Virtual Reality Teleporter. They have taken sensory experiences a step further with a fully immersive 4-D experience using Oculus Rift headsets, mist and warm air to create the illusion of an exotic environment.

 

Oculus Rift

Oculus Rift – image courtesy of Proximately on Flickr

 

Paul McCartney app

Last year Paul McCartney released an app that gave fans the chance to experience a special live streamed performance in a virtual environment with 360-degree view. Fans could use Google Cardboard and Oculus Rift headset to be transported from their living to Candlestick Park in San Francesco where they could find themselves right next to Paul on stage for up close and personal experience that was truly immersive.

Whether 2016 will truly be the year VR breaks into the mainstream world what we have seen so far is a glimpse of what it could be like when the digital and real worlds collide.

What are your thoughts on virtual reality?

What innovative use of the technology have you seen this year? Leave a comment below; we'd love to know!

If you love all things virtual reality, you'll love our lowdown on the Top 10 Gaming & Computing Companies to Watch at CES 2016!

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