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Wasps Launch Fan-based Campaign

Last week, London Wasps Rugby Club launched a fan-based campaign that will add tremendous value to their supporters’ experience.

The campaign, titled ‘#EveryFanCounts’, will see the rugby club increase engagement with fans over the summer months by providing outlets for fans to share their memories, highlights and views across all of their social media platforms.The campaign kicked off with the following YouTube video, which goes into the essence of what makes the foundations of the club, including the players, the management, and most importantly the fans.

[youtube http://www.youtube.com/watch?v=5FKyWNemUdQ]

There are lots of ways for fans to take part in the campaign across their website, Twitter, Facebook, YouTube, Google+ and Instagram. They will be running a series of competitions on these platforms that will favour the most socially active fans. They will also be providing access to players and coaches and have a variety of prizes up for grabs, such as match tickets, hospitality, signed shirts and playing kit.

Over the summer they will be collecting as many supporters’ messages, pictures and comments as they can and the ones that most depict the passion of Wasps fans will be posted up in the Twickenham changing room for the London Double Header in September before being moved to a display at Wasps home ground, Adams Park, in time for their first home game of the season. Wasps are hoping to build the size and depth of their fan base by relating to fans on a more personal level and ultimately increasing the number of bums on seats, merchandise sales and sponsorship.

So far the campaign has received tremendously positive feedback and their fan-based content has soared-have a look here at their social media hub. As mentioned in my previous article… The Future of Social Media in Sport “Times are changing. As sport becomes more tightly integrated with technologies more pressure is put on clubs to find more innovative ways to engage fans and enhance live sporting experiences.”

It’s great to see London Wasps ahead of the game for the 2013/14 season. But how effective the campaign will be in increasing the clubs digital footprint, only time will tell.

2 comments

  1. Great article Emma! As a Wasps fan and someone who works within the digital industry I feel this is definitely a key method of engagement for brands now, and see that Wasps (as they were the 1st pro rugby team to print their Twitter name on their kit) are leading the way in social engagement.

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