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What Makes A Story Newsworthy?

PR-Week-PHA-MediaWhy do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?

As a past editor of Britain’s biggest selling newspaper for five years, I had plenty of interesting and valuable stories pitched to me, yet they often didn’t make the pages because they didn’t possess the key components needed to be deemed ‘newsworthy’ (also there is only so much space in a newspaper).

PR Week

Read more of Phil’s thoughts about the key components of a news story on PR Week

PR Week

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