Andrew Watson Racing Website and Branding
Andrew Watson is a Northern Irish Racing Driver, that competed in the 2014 Ginetta Supercup championship.
Working with Andrew, we developed a new visual brand identity, based around his style, car branding and supported by his new video.
We wanted to keep the branding, website and new promotional video in line with Andrew’s racing style.
Designed and built as a responsive site to work on all platforms, utilising strong visual imagery to re-enforce the new brand identity.
The logo was created in 3D so it could be shot at different angles as well as been easily incorporated into the video ident.
We kept the site very visual using the amazing racing imagery to drive the site. The parallax nature of the site allowed us to do this as well as allowing the main elements of the site to be easily updated via a WordPress CMS.
Results and Evaluation
The site launched in 2014 to promote Andrew driving in the 2014 Ginetta Supercup championship.
Average visit duration is over 3 minutes per visit, with traffic split 50/50 between desktops and mobile devices.