Launching Audreystyle online!
Audreystyle are a UK based online lifestyle boutique featuring high quality beauty and lifestyle products from around the world. After initially creating the branding and website identity, we were also brought on board to coordinate the launch and promotion of Audreystyle.
The branding was signed off, and the website was completed. Now Audreystyle wanted to spread the word! We were tasked with amplifying the Audreystyle launch by creating an interactive and engaging social media presence, which would represent and promote the business to their key target audience and ultimately drive sales.
Originality and Creativity
We provided complete channel management and content generation for Audreystyle’s social media channels, with the key objectives of increasing followers and engagement and encouraging website visits and purchases through their online store.
In addition, we maximised on the variety of beauty and lifestyle products available on site. We collaborated with various key influencers within the fashion/beauty/lifestyle world to spread the news that Audreystyle was now live. High calibre influencers were gifted with their choice of product from the site, and in return featured them on their blogs and social media channels, including Instagram and Snapchat.
Strategy and Implementation
As Audreystyle is completely new and the first of it’s kind, we initially outlined the key target audience and brand’s tone of voice. We then launched the key social media channels and created a content strategy with the purpose of increasing brand awareness, traffic to website and overall engagement. We introduced a variety of content strands and posts which were a balance between product, news agenda and trending topics and these were compiled into weekly content plans.
We consistently generated new and creative ways to drive sales, and having worked with bloggers of a high calibre to spread the message we suggested tactics like exclusive blogger discount codes and special offers, competitions, the implementation of a blogger ambassadorship and paid for advertising campaigns on Facebook and Twitter.
Additionally, after establishing Audreystyle on social media, we created an on-site blog which would become the go-to place for news and information about Audreystyle’s products, beauty tips, tricks and general fashion and lifestyle advice. Not only did this blog add an extra layer of exciting content for our content plan, but it also aided the website’s growth from an SEO point of view.
- Over the course of the launch period, we achieved a combined social following of 1,150 and generated coverage and social media engagement from 6 high calibre key influencers, with interest from an additional 25 influencers
- We achieved almost 8,000 pageviews on the Audreystyle website in 3 months from initial launch and 81.6% of the audience were new visitors
- We implemented 3 paid for advertising campaigns which boosted the Audreystyle product offerings and special offers. These campaigns achieved a combined reach of 55,304