UK’s leading suppliers of cloud system technology
BCSG are one of the UK’s leading suppliers of cloud system technology and are innovators in the tech sector.
The business targets large organisations including financial institutions and telcos providing solutions for their small business customers.
Hundreds of thousands of small businesses worldwide access their cloud-based applications via their client-branded platform.
To promote BCSG throughout their relevant trade publications, to highlight the work they are doing within banking and telcos. Position John Davis and BCSG as thought leaders in the technology sector. Highlight key partnerships throughout the business media. Provide expert commentary platforms for the business and their employees throughout the press.
Originality and Creativity
The technology sector has become incredibly competitive in the UK media with thousands of new entrants every month. To distinguish BCSG as thought leaders, we utilise their insights and experts to provide provoking and revolutionary opinions, allowing the business to both drive, as well as jump on, the news agenda.
Strategy and Implementation
PHA used expert commentary on the news agenda to create awareness of the brand and its spokespeople. We arranged meetings and briefings with key industry journalists to discuss the brand.
We also worked with BCSG to create regular blogs and expert commentary to place throughout the media, as well aspositioned John Davis as a leader in technology for broadcast outlets.
Results and Evaluation
Expert commentary on key technology stories including live television interview on CNBC and John’s insights shared amongst key mainstream websites such as Yahoo.
Range of features in the technology and banking press, to highlight their strategic partnerships.
Regular thought leadership pieces placed throughout the UK media, including a regular Huffington Post and Fresh Business Thinking column.