Increasing the voice of sports betting
Gibraltar-based BetVictor is one of Europe’s leading online gaming companies. The company has recently added to its strong sporting heritage by developing a reputation as a technological innovator within the betting and gaming industry.
The company are our longest serving client and we have helped promote their sportsbook offerings, raise their brand awareness and have aided in all external and internal communications in that time.
The core objectives for this campaign were to:
- Raise brand awareness of the company
- Promote latest sportsbook offerings
- Make sure BetVictor are being viewed by the necessary demographics
- Creating and engineering creative campaigns and ideas in order to raise awareness of the brand
- Building the corporate profile of the company
- Promote BetVictor as technological innovators in their industry
Originality and Creativity
BetVictor have undergone a number of rebrands and we have been there to assist with the communication every time. We’ve helped to establish the company as one of the leading bookmakers both in the UK and globally.
There have been a number of tactics employed to help support BetVictor with their aims as the company remain at the forefront of innovation within their industry.
Strategy and Implementation
- Creative campaigns and events
- We have presented Tony McCoy with a birthday cake, created a ‘tinder for the Grand National’ and dressed up women on the streets of London in Spanish football kit to celebrate their country’s World Cup win in 2014. All of which have helped to gain BetVictor brand awareness and helped to associate them with major sporting events.
- Regular regional and national columns
- Sourcing opportunities for regular insight and betting copy has been a big activity and massively helped to promote BetVictor’s sportsbook offerings.
- News agenda
- The news agenda is absolutely critical for BetVictor. We have been quick to jump on any major breaking story both in the sporting world and entertainment world which may lend itself to people having a bet on it. These have included manager sacking, major sports events and reality TV and soap opera storylines.
- Company news and announcements
- Communicating all company news with the media including partnership deals such as Chelsea F.C, new product launches and significant new hires.
Results and Evaluation
We have played an integral role in helping BetVictor grow and develop over the last nine years. In this time we have helped to position the company as one of the leading businesses in the online and mobile gaming industry with the market and advancement in technology giving this form of betting added importance.
The company have managed to secure a number of high-profile partnerships, been named as having the best prices on European football most often five years in a row by Oddschecker and have raised their brand awareness through a plethora of media coverage and appearances.
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