Management and content generation for BrandAlley UK’s social media channels
We provided complete channel management and content generation for BrandAlley UK’s social media channels, with the key objectives of increasing followers and engagement and to drive traffic to the UK website.
Originality and Creativity
As BrandAlley UK is an online flash sale site, we provided an engaging content strategy and introduced an even balance of product Vs. fashion-related, ‘thought leadership’ content
In addition, we developed a number of content themes and strands for BrandAlley UK with the purpose of increasing engagement. Strands such as #HappyFriday, #QuoteOfTheDay and #ThingsWeLove which became some of their most engaged posts
Strategy and Implementation
Key Influencer Engagement
We continually sourced a number of influential brand advocates in the fashion industry to either guest blog for BrandAlley on a monthly basis, or to review selected items. This activity ensured continual link building and content generation for the social sites and website.
New Channel Integration
To enhance the brands SEO, we launched BrandAlley UK on Instagram and Pinterest and tailored the content strategy accordingly to fit the individual channel specification and functionality.
Results and evaluation for a 6 month campaign
- Increased Facebook engagement by 50%
- Average of 4k blog views received a week
- 50k new social media followers achieved
- No paid for activity