Building a Business Profile
We started working with Charlie and Pimlico Plumbers in 2012, with the dual aim of raising the profile of the business and Charlie’s own personal profile as a business leader. We use Charlie’s views and opinions to create targeted thought leadership pieces and reactive commentary for the national and business press, thus positioning him as a leading voice of British business. One of Charlie’s passions is helping the next generation, through the provision of apprenticeships, both at Pimlico Plumbers and across the UK more widely. We have positioned Charlie as a leading voice on the subject, and capitalised on the growing media attention that the topic has received over the past few years.
To position Charlie as a thought leader on the topics of entrepreneurship, apprenticeships, politics, and as a business personality. Charlie has strong political views which he not afraid to share, and we continually use this to our advantage to produce thought leadership articles and secure profile pieces and broadcast interviews. We’ve used Charlie’s direct manner and strong character means that he’s an in demand media commentator and has become a regular fixture in the press and Britain’s best-know plumber.
Originality and Creativity
We regularly use news hooks, such as breaking news stories around apprenticeships and the political arena to cut through into top-tier media publications. Alongside this reactive work, we use regular thought leadership pieces to maintain Charlie’s position as a top tier business leader, and have secured profile pieces on Charlie in numerous national outlets.
Strategy and Implementation
Expert Commentary and Features: We have generated a wide range of feature opportunities across the national and business press, to give Charlie an opportunity to air his views and raise his profile as a business leader still further.
Business Profiling: We have countless profile pieces for Charlie and the business, which demonstrates the entrepreneurial spirit of Pimlico Plumbers and Charlie’s commitment to helping young people into employment via apprenticeships.
Case studies: We work to uncover and develop staff member’s stories, be they young apprentices or the older generation that are still working at Pimlico! We then develop these testimonials into stories which have national cut through and showcase Charlie’s vison and beliefs.
Results and Evaluation
Charlie Mullins is a well-known, highly respected business leader and has become something of a household name, too. During the time we’ve worked with Charlie, he’s appeared in the Mail on Sunday, The Sunday Times, The Sun, on Newsnight and BBC News to name but a few.
“I’ve been working with Phil Hall and PHA Media for a long time and the team consistently deliver great results. They understand me and my business and have my complete trust. They’re targeted, driven, enthusiastic and their results ensure Pimlico Plumbers continue to be recognised as the leading independent plumbing firm in Britain.”
The Sunday Times