Chipolo is a small Bluetooth-enabled tag which allows users to track their valuables using an app.
- Raise awareness of the Chipolo device and support user acquisition in the UK.
- Raise the profile of Chipolo as a business, with a particular focus on their unique insight into crowdfunding.
- Differentiate Chipolo from competitors.
Originality & Creativity
As a newly crowdfunded business, it was important Chipolo generated widespread coverage to meet the expectations and demands of its investors. PHA therefore helped them promote a wide range of uses for the device, as well as identify areas in which they could become thought leaders for maximum exposure.
Strategy & Implementation
To position Chipolo as a useful gadget for a wide range of consumers, we targeted gadget review slots at national publications, tech and parenting blogs, as well as specific gift guides (such as Christmas and Valentine’s Day).
Promoting the company’s expertise and success, we also approached national and business titles to feature advice from Chipolo’s co-founder, Tadej Jevševar, on launching a new product and raising investment through crowdfunding.
Coverage secured in a range of national and business publications including The Times, The Sun, Daily Mail and Talk Business as well as featuring Chipolo in blogs and vlogs spanning gift guides, gadget reviews and parenting blogs.
Chipolo also commented that following the PR campaign, the UK jumped from their fifth to third best-selling market.