She Who Dares Social
The She Who Dares range offers the perfect gift for mums, sisters, grandmothers, friends, aunties, nieces, girlfriends, daughters and wives. They are gifts that say ‘I believe in you’, and the iconic Rose which features on all the products is their symbol of recognition for everything she has achieved.
To increase She Who Dares’s social media and online presence, with the wider objective of collecting stories from inspirational women and raising brand awareness.
Originality and Creativity
We re-skinned, revamped and refreshed the She Who Dares social channels with a creative and engaging content plan which centred around celebrating inspirational women both within the media and the general public. Through a combination of social media updates, inspirational competitions and blogger and celebrity engagement, She Who Dares has established a very strong social footprint which has aided their SEO capabilities dramatically.
Strategy and Implementation
We have successfully created a platform whereby inspirational stories can be publicly shared via a bio and a picture on the She Who Dares website. Social media users were incentivised to nominate the inspirational lady in their lives and a blogger and celebrity outreach strategy helped to drive this as well as generate powerful links back to the main site.
Since working with She Who Dares, the Facebook page has seen an average increase of 125 new fans a week.