Redesign and rebuild of wildlife charity website with intergrated ecommerce
David Shepherd Wildlife Foundation supports a range of innovative, vital and far-reaching projects throughout Africa and Asia, achieving real results for wildlife survival.
As part of the planning process we undertook a brand personality exercise early in the project to better understand the charity and to explore ideas around how DSWF could be visually presented online.
DSWF relies heavily on charity donations through their main website. Their donation user journey was important to the redesign. Their current site failed to incorporate their growing charity and keep to a consistent modern style.
We built and designed a responsive website and developed a host of digital channels in order to gain maximum engagement and awareness.
The site was rebuilt from scratch Integrating the WordPress e-commerce platform to allow for a seamless transition through the donation and payment process. This functionality and ecommerce design was developed bespoke for the DSWF website.
Strong calls to action gave visitors the opportunity to dig deep and learn more about the foundation or donate to the foundation. The redesign and rebuild resulted in a year to year traffic increase of 38%.
“For a charity with limited resource, launching a new website with attention grabbing design that offers customers a seamless experience was always going to be a challenge. PHA worked with us to focus our messaging and to emphasise the strong visual appeal of what we do. The result is a modern, multi-platform website with great visual impact that we are hugely proud of.”