Fabrice-muamba.com - Personal website and brand development
Since his recovery from a cardiac arrest whilst playing for Bolton Wanderers, we have been working with Fabrice to raise his professional and personal profile further to highlight his punditry, football knowledge, as well as highlighting his extensive charity work. We designed and created his website to work in conjunction with his new profile, raising awareness of his thoughts and opinions, as well as increasing his brand profile.
Working with Fabrice, we developed a new visual brand identity, based around a modern professional image, supported with a new photo shoot.
We wanted to maintain Fabrice’s link to football, so developed a navigation structure which incorporated his sporting career, but also looked ahead to his new activities.
Designed and built as a responsive site to work on all platforms, utilising strong visual imagery to re-enforce the new brand identity.
A simple interactive navigation structure allows a seamless user experience, whilst providing latest news and information. Embedded Social media channels and an engaging, topical blog, enables Fabrice to communicate directly, whilst also enhancing the core SEO strategy.
The core strategy was to create a robust platform which is future proofed to allow new functionality to be seamlessly incorporated.
The embedded social media streams provide up to date information, whilst the blog has been devised to increase Fabrices’ digital footprint across new professional arenas.
Results and Evaluation
Since launch in July 2013, the site has received on average 2,000 visits per month, with 56% return visits.
Average visit duration is over 2 minutes per visit, with traffic split 50/50 between desktops and mobile devices.