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  • Flashgap Photo App Tech PR Case Study
  • Flashgap Photo App Tech PR Case Study

Client Objective

The core objectives for this campaign were to:
• Introduce Flashgap to the UK
• Deliver coverage which would directly lead to downloads of the app
• Build the profile of founder and CEO, Julian Kabab
• Create interest and a buzz around Flashgap among their target demographic

Originality and Creativity

Originality and creativity were essential to Flashgap’s success as it was the first of its kind and it was important to highlight this when communicating with the media.

Our aim was to promote Julian as a serious and credible entrepreneur but temper this with positioning Flashgap as a fun and social app – the two pronged attack helped us to spread ourselves across a wide-range of UK media.

Strategy and Implementation

• Positioning Flashgap as the latest new, fun, must-have app
• Case studies
• Competition
• Thought leadership
• CEO interview and comment opportunities
• App reviews

Results and Evaluation

Within the first eight days of working with Flashgap, the app had already experienced 130,000 downloads – largely thanks to the multiples national pieces of coverage which we achieved. We also secured numerous interviews for founder and CEO, Julian Kabab, across a variety of media helping to give the company greater credibility.

Featured publications

  • The city magazine
    Mail online
  • Evening Standard
    Evening Standard
  • Shortlist
  • mirror-logo