FTBpro partner with Professional Footballers’ Association
FTBpro, the largest fan-generated media platform in global football, has signed a deal with the Professional Footballers’ Association (PFA) to become the title sponsors and media partner of the PFA Fan Player of the Month and Fan Player of the Year awards for the English Premier League and Football League.
The awards are designed to enhance the PFA Fan Player of the Month and to give a strong voice to the supporters who are the lifeblood of the game. The awards are endorsed by the players and supported by the Premier League and Football League.
PHA Media were tasked with building a multi-platform and responsive microsite to allow fans to vote for their Fan Player of the Month. The microsite incorporates an embedded voting widget alongside blog posts from FTBpro writers, monthly results and a number of high end images.
In addition, relevant social channels were launched to support the awards, serving as a platform to drive traffic to the microsite and to increase brand awareness through SEO.
Originality and creativity
A simple navigation structure makes it simple for fans to vote for their player of the month whilst providing them with informative news and articles.
The site is updated with the top five players who are voted for each month, followed by an announcement of the monthly winner, accompanied by an article and video.
Strategy and implementation
The primary aim was to engage with all Premier League fans across the globe, offering them a simple and easy way to vote for their Fan Player of the Month via an embedded voting widget.
The latest articles from FTBpro’s writers offer significant brand promotion, whilst embedded social channel links serve to increase brand exposure.
Results and evaluation
The launch of the social channels was met by a huge public response. On Facebook, the voting microsite was shared a total of 4,100 times, whilst exposure across Twitter peaked at 570,000.