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Goals World Record Attempt

Client Objective

Having already created a successful viral film for Goals, we were asked if we could help create another one for Movember.

As an official Movember partner, Goals hosted 5-a-side football tournaments up and down the country to help raise awareness about prostate and testicular cancer.

Our challenge was to come up with a stunt to generate engagement and buzz towards the end of Movember.

Concept

Football freestyler videos are hugely popular online and PHA identified this as an area where Goals could make their mark.

Freestyler Daniel Cuttings already had a relationship with Goals and so we asked him if he’d be willing to attempt to break his ‘Lip Keepy Ups’ world record as part of our campaign…157 keepy ups in one minute.

We hoped this would create an angle to engage the media and bloggers as well as a great video.

Strategy

We launched the challenge at a Goals Soccer Centre, bringing in a crowd of 5-a-side footballers to witness the record.

Despite one failed attempt, Daniel succeeded in smashing the record and the next step was to get the story and the video out there.

Having already teed up a number of journalists and bloggers we were in a strong position to seed the video, which was quickly put together as part of the integrated campaign.

Results

The story was picked up across a huge variety of channels and the video was embedded in websites such as theguardian.co.uk, zoo.co.uk and Men’s Fitness Magazine.

The video itself had over 56,000 views in under a week meaning we had PHA had achieved almost 200,000 organic views for Goals with just two videos.

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