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GripIt Fixings

  • GripIt Tech PR Case Study
  • GripIt Tech PR Case Study

Client Objective

• Raising Jordan Daykin’s profile as a young entrepreneur and founder of GripIt Fixings.
• Raising awareness of the growing business to complement its achievement of investment and recruitment targets.
• Developing Jordan Daykin’s thought leadership portfolio across the business press.

Originality and Creativity

GripIt Fixings produces a revolutionary product and its founder Jordan Daykin has a unique story, having started the business at the young age of 14 and being the youngest person to receive investment on Dragon’s Den. We utilised Jordan’s business story and success to gain coverage in the media and help raise awareness of him and GripIt, assisting with crowdfunding campaigns and recruitment efforts.

Strategy and Implementation

Thought leadership: placed pieces from Jordan Daykin showcasing his expertise as a young entrepreneur, positioning him as a thought leader in his field and across the wider business industry.

Business profiling: we highlighted the successful growth of GripIt Fixings in both the national and business press, focusing on the founder’s experience running a business.

Expert commentary: provided opportunities for Jordan to discuss relevant issues in the media that affect different sectors of the business world, where he could provide advice and offer insight.

Results and Evaluation

We gained a wealth of coverage in both the national and business press, which helped increase GripIt Fixings and Jordan Daykin’s profile, including the Daily Mail, The Daily Telegraph, City A.M, Daily Express,, BBC Radio Wiltshire and AOL Money.

Featured publications

  • Daily Mail
    Daily Mail
  • Daily Telegraph
    Daily Telegraph
  • City AM
  • Daily Express
    Daily Express