Raising Brand Awareness and nurturing a personal profile
Raising brand awareness of this revolutionary product and promoting the personal profile of founder Jordan Daykin; the youngest person to receive investment on Dragons Den.
GripIt Fixings is the manufacturer of the world’s strongest plasterboard fixing – a revolutionary design that can hold up to 180kg. It is ideal for hundreds of DIY projects and can be used universally to fit anything from curtains to radiators.
• Raising Jordan Daykin’s profile as a young entrepreneur and founder of GripIt Fixings.
• Raising awareness of the growing business to complement its achievement of investment and recruitment targets.
• Developing Jordan Daykin’s thought leadership portfolio across the business press.
Originality and Creativity
GripIt Fixings produces a revolutionary product and its founder Jordan Daykin has a unique story, having started the business at the young age of 14 and being the youngest person to receive investment on Dragon’s Den. We utilised Jordan’s business story and success to gain coverage in the media and help raise awareness of him and GripIt, assisting with crowdfunding campaigns and recruitment efforts.
Strategy and Implementation
Thought leadership: placed pieces from Jordan Daykin showcasing his expertise as a young entrepreneur, positioning him as a thought leader in his field and across the wider business industry.
Business profiling: we highlighted the successful growth of GripIt Fixings in both the national and business press, focusing on the founder’s experience running a business.
Expert commentary: provided opportunities for Jordan to discuss relevant issues in the media that affect different sectors of the business world, where he could provide advice and offer insight.
Results and Evaluation
We gained a wealth of coverage in both the national and business press, which helped increase GripIt Fixings and Jordan Daykin’s profile, including the Daily Mail, The Daily Telegraph, City A.M, Daily Express, Startups.co.uk, BBC Radio Wiltshire and AOL Money.