Happn is the popular dating app which gives singletons the chance of ‘love at second sight’. The Paris-based app connects users who have crossed paths in real life and is rapidly growing across the UK and beyond.
We launched Happn in the UK over 18 months ago and have secured them hundreds of pieces of brand-building coverage ever since. They now have over 1 million users in the UK alone.
We were tasked with introducing French dating app Happn to the UK public with an impactful launch campaign and ongoing brand-building coverage. Happn were keen to establish themselves in a very competitive online dating marketplace, and to communicate their differentiators from other popular dating apps.
Driving downloads in London was a key initial aim, as the app works well in cities thanks to its hyperlocality. It was important that we position Happn as a trendier and more quality experience, and highlight their messaging around building lasting relationships. They also wanted to position their CEO, serial tech entrepreneur Didier Rappaport, as a thought leader in the tech and business sphere.
Originality & Creativity
Happn had previously experienced great organic media coverage, but it was important to proactively take control of their image in the UK media. To do so we needed to harness their unique insights into dating, tell the stories of their great case studies, as well as bring Didier Rappaport to the fore as the face of the business.
Strategy & Implementation
We targeted key national female and women’s interest magazines to correct any preconceptions they had around online dating. We particularly worked with Happn’s data team to harness their insights into the way people date now, shaping fun and interesting stories around evolving trends in finding romance. We used Happn’s great case studies to show how the brand really builds lasting relationships, as well as to highlight the type of people who use the app.
To support Happn’s profile as a highly successful startup, we also arranged meetings and interviews for Happn’s CEO with a number of key business and tech journalists to discuss the brand and its competitive sector.
We secured widespread national, London and lifestyle coverage around our data stories and case study pieces. Didier has been featured across the tech and business press as a leader in the sphere. Coverage included pieces in The Sunday Times, The Independent, Marie Claire, Cosmopolitan, London Evening Standard, Metro, easyJet Traveller and Mail Online.
Journalists and influencers now drive the normalisation of online dating. Happn is now consistently name-checked as a front-runner in the competitive online dating space. 18 months after our UK launch, the app has over 1 million users in the UK.
The Sunday Times