Hip Joint Surgery Website and Branding
Dr Johan Witt is a renowned consultant orthopaedic and trauma surgeon. Hip Joint Surgery offers an unparalleled and expert insight into joint replacement and joint preservation procedures. We were tasked with re-branding and designing the website.
We conceptualised and developed an all encompassing brand identity for Johan surgery. With a new logo, colour pallet and website we completely change the visual identity of the surgery. Whilst being sensitive to the existing material, we also modernised the brand.
At the core of this project was simplicity. We wanted everything to be easily understood and used. This core message translated to all parts of the project.
We simplified the website user experience, without losing any of the functions. By re-arranging and re-categorising information we were able to make the website read well and retain all the useful information it previously had.
Designed and built as a responsive site to work on all platforms, utilising strong visual imagery to re-enforce the new brand identity.
The core of this project was simplicity. With less information on the page and bold colours we increased the usability of the site without diluting the information.
As the site was going to be used by a range of people, the site messaging and calls to action were designed and developed for a wide audience range, including those less comfortable with technology.
The site was well received and allowed customers to get vital information pre and post surgery.