To build long term relationships with key UK fashion bloggers
To build long term relationships with key UK fashion bloggers who would showcase the fashion offer from Kaleidoscope.
- Client: Kaleidoscope
- Blog Category: Digital & Social
To build long term relationships with key UK fashion bloggers who would showcase the fashion offer from Kaleidoscope via their website and social media channels, ultimately building brand awareness and SEO.
To generate engaging content for the Kaleidoscope website and social media channels.
Originality and Creativity
PHA appointed two well known UK based fashion bloggers Bang on Style and Lady M presents as Kaleidoscope ‘Blogger Experts’.
Each blogger worked with PHA to create inspirational content for their blogs using the Kaleidoscope SS15 collections to create outfits based on pre-set themes such as ‘Date Night’ and ‘Wedding Guest Style’. These assets were then utilised for the Kaleidoscope website and blog as well as shared across all social media channels.
In addition, the experts each completed a ‘Social Media Takeover’ for London Fashion Week via the Kaleidoscope Instagram and Twitter channels. This activity was cross promoted via each of the ‘experts’ on their own social media channels.
Strategy and Implementation
PHA researched a variety of influential fashion bloggers taking into account their DA (domain authority), social media following as well as the aesthetic of their blog to ensure that the right influencers were chosen for the project.
Once appointed PHA worked closely with each blogger to ensure that timings and deadlines were met when producing the content. PHA also managed the bloggers closely in terms of what products they chose to wear, how they styled each look and the overall quality of the images produced. Similarly, all content was optimised according to SEO themes and key word research.
Results and Evaluation
Both bloggers involved had a DA of 25+.
Combined their social media following is over 15,000.
Each blogger posted regularly about the brand both with pre-agreed content as well as additional ad-hoc content, ensuring that links were being generated regularly for Kaleidoscope.
The assets created by the ‘Blogger Experts’ provided valuable content that could be used and shared via the Kaleidoscope website and social media channels helping to position Kaleidoscope as a go-to for Fashion advice and expertise.