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Karidis Clinics

  • Karidis Clinics

Client objective

To promote Mr Karidis as the leading cosmetic surgery expert across the print and broadcast media.   To place case studies that have had cosmetic surgery with Mr Karidis in the media with the overall objective to drive new clients to the Karidis clinics.

Originality and creativity

PHA worked closely with Mr Karidis to identify suitable case studies for media opportunities that would provide newsworthy stories to promote the surgical offering. Case studies included Lee Jardine, a 23 year old Dad with gynecomastia and 64 year old Grandmother Jackie Romera  and Daily Mail columnist Liz Jones who both underwent facelift surgery.  Each case study was asked to keep a weekly/monthly diary outlining their surgical experience which PHA then placed in relevant media outlets.

Strategy and implementation

PHA built relationships with each of the cases studies and gained a full understanding of each of their personal surgical experiences to ensure this was reflected within each piece of media coverage.   We worked closely with renowned Daily Mail columnist Liz Jones who underwent a facelift with Mr Karidis and documented her experience for the Mail on Sunday’s YOU magazine.

PHA regularly sourced commentary opportunities for Mr Karidis across the media.  Our strategy focussed on approaching media outlets and suggesting Mr Karidis for commentary opportunities which would typically focus on celebrity surgery and surgery trends.

Results and evaluation

PHA successfully positioned Mr Karidis as the go-to expert for celebrity surgery and surgical trends across the media spectrum with regular commentary featuring in Reveal, New, Heat, Grazia, Daily Mail, Daily Express, The Sun and Bella as well as TV slots on This Morning, Channel 4 and ITV.

Coverage for case studies Lee Jardine and Jackie Romera featured across the media and included a live interview on This Morning and a double page Diary of a Facelift feature within the Sunday Mirror for Jackie Romera.

Following journalist Liz Jones’ facelift a six page feature plus the front cover was included in YOU magazine. As a direct result of this feature the clinic received a significant number of enquiries, consultations and bookings for surgical procedures.

I have been working with Shelley and her team at PHA for years. Shelley is always available to advise and help with the PR side of our business. The team’s professionalism and helpful manner is very much appreciated, and nothing is ever too much trouble.

Jackie Romera, PA to Mr Alex Karidis and Clinic Manager

Featured publications

  • Closer
  • The Mail on Sunday
    The Mail on Sunday
  • Heat
  • Best
  • Country and Town House
    Country and Town House
  • Daily Express
    Daily Express
  • Daily Mail
    Daily Mail
  • Daily Mirror
    Daily Mirror
  • Evening Standard
    Evening Standard
  • Grazia
  • ITV
  • Look
  • Mail Online
    Mail Online
  • new
  • Now
  • Reveal
  • SKY news
    SKY news
  • This Morning
    This Morning
  • YOU