The King of Soho gin digital and social media PR
To launch and manage the King of Soho gin on social media.
To initially establish a social footprint for the King of Soho gin and drive engagement and growth across a variety of social media platforms.
Originality and Creativity
We developed a visual social media campaign for the King of Soho named: ‘Life Through a Lens’ which saw us create a series of branded visual content across a number of core content strands, including street-art, music, bars and people.
Strategy and Implementation
The content was created using a number of mediums, such as stop motion graphics and time-lapse videos, to aid a cool and visual text based SEO strategy. Engagement and growth was achieved through the creation of competitions and cross promotions with stockists and relevant Soho influences.
Results and Evaluation
Successfully positioning The King of Soho as a visual bible for a visit to Soho, relating the brand to the true vitality of the areas and its people. The social media channels have grown substantially since their launch in October as a result of the visual content campaign, ultimately delivering successful SEO.