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Client Objective

We were tasked with raising the profile of the Technojobs brand across national, regional, business, tech and trade press, in order to position Technojobs as the UK’s leading IT jobs and technical recruitment website. The client expected us to work to utilise and promote Technojobs’ internal data and research across various media channels while raising the personal profile of Technojobs’ MD, Anthony Sherick.

Originality and Creativity

The jobsite market is fragmented and it can be difficult for brands to stand out from the crowd. Therefore, we focused on using a variety of PR tactics to ensure maximum exposure for Technojobs, to tie in with their unique offerings. From educating audiences with thought-led content, to owning unique data about the state of the UK’s technology industry, the campaign ensured that Technojobs was perceived as much more than just a jobs board.

Strategy and Implementation

We targeted key business and recruitment pages in the national, business, consumer and regional press to achieve cut through coverage for the Technojobs brand. We also utilised key data and research to develop headlines such as ‘Just one in twenty IT job applicants are women’ and ‘Number of cyber security jobs doubles as a result of hacking’ and continue to react to the news agenda on a daily basis by providing expert commentary whenever the opportunity arises.

Results and Evaluation

Coverage secured included stories in The Sun, London Evening Standard, Daily Mail, Daily Telegraph and Guardian online, along with key pieces in trade titles such as Recruiter and The Register, business magazines such as Talk Business and Elite Business, and regional publications. This widespread media exposure positioned Technojobs as more than just an IT jobs site, giving the brand credibility across a number of key issues, including skills shortages, cyber security and career choices.

Featured publications

  • Guardian
  • Daily Mail
    Daily Mail
  • The Sun logo
  • Recruiter
  • Evening standard
    Evening standard