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UKFT Awards

  • UKFT Awards
  • UKFT Awards
  • UKFT Awards
  • UKFT Awards
  • UKFT Awards

Client objective

Relaunch the annual awards to the national, consumer, and online media highlighting the ongoing work of the UKFT and UKFT Rise with designers and industry newcomers.

Secure a selection of celebrity and VIP guests to attend the event and present awards on the evening.

Manage the red carpet arrivals on the evening and all VIP guests along with invited press photographers.

Generate a high level of press coverage following the event within a wide range of top tier publications.

Originality and creativity

Although in its 26th year, this was the first year invitations to the awards were extended to the consumer media and celebrity guests.

NatWest, Primark, Next and Save the Children were key partnerships for this year’s awards.

A list of specific celebrities were targeted to attend the event all of whom were relevant to UKFT and have a keen interest in the fashion industry.  They were also picked for their media profile that would allow us to generate relevant press exposure.

Alongside the awards, a fashion show showcasing designs from each of the nominees and winners on the night was produced by Fashion Scout, producers of London and Graduate Fashion Week shows.

Strategy and implementation

E-invites were sent by PHA to celebrity targets inviting them to attend the event and present awards alongside HRH Princess Royal

A red carpet arrival photo call notice was sent to all photo agencies to secure photographer attendance on the night.

PHA co-ordinated the set up of the red carpet and photographers pen prior to the event

PHA co-ordinated and managed celebrity, VIP, media and photographer attendees throughout the evening.

PHA also secured and managed media exclusives within the venue.

Results and evaluation

The evening was attended by top fashion industry insiders as well as celebrities including Erin O’Connor, Victoria Pendleton, Caroline Flack, James Caan, Lydia Bright and Amber Atherton.

Throughout the evening, the PHA team were on hand ensuring the smooth management of the red carpet and celebrity guests.

Coverage of the awards featured in an array of media titles including Hello, Grazia, Daily Mail, Daily Express, The Sun, OK!,, Daily Mail Online, The Guardian Online, Closer, Handbag and Yahoo.

The team at PHA were fantastic in helping to secure celebrity attendees to the event which until now has been an industry only ceremony. On the night, they were on hand to manage journalist attendees, celebrities and photographers and secured fantastic coverage for UKFT following the event.

Lisa Berwin

Featured publications

  • Daily Express
    Daily Express
  • Grazia
  • The Guardian
    The Guardian
  • Handbag
  • Hello!
  • The Metro
    The Metro
  • The Sun
    The Sun
  • Vogue
  • Mail Online
    Mail Online
  • Closer