NatWest UK Fashion & Textile Awards 2013
The best of British were out in full force to celebrate the home grown talent within the world of fashion and textiles as the NatWest UK Fashion & Textile Association hosted its annual awards ceremony on the 23rd May 2013. The coveted awards were presented by HRH The Princess Royal, President of UKFT, at a glittering gala ceremony hosted by Myleene Klass at London’s stylish One Mayfair venue. In the build up to the awards, PHA’s Fashion & Lifestyle team were enlisted to help in securing celebrity attendees, management of the red carpet on the night and media coverage following the event.
Relaunch the annual awards to the national, consumer, and online media highlighting the ongoing work of the UKFT and UKFT Rise with designers and industry newcomers.
Secure a selection of celebrity and VIP guests to attend the event and present awards on the evening.
Manage the red carpet arrivals on the evening and all VIP guests along with invited press photographers.
Generate a high level of press coverage following the event within a wide range of top tier publications.
Originality and creativity
Although in its 26th year, this was the first year invitations to the awards were extended to the consumer media and celebrity guests.
NatWest, Primark, Next and Save the Children were key partnerships for this year’s awards.
A list of specific celebrities were targeted to attend the event all of whom were relevant to UKFT and have a keen interest in the fashion industry. They were also picked for their media profile that would allow us to generate relevant press exposure.
Alongside the awards, a fashion show showcasing designs from each of the nominees and winners on the night was produced by Fashion Scout, producers of London and Graduate Fashion Week shows.
Strategy and implementation
E-invites were sent by PHA to celebrity targets inviting them to attend the event and present awards alongside HRH Princess Royal
A red carpet arrival photo call notice was sent to all photo agencies to secure photographer attendance on the night.
PHA co-ordinated the set up of the red carpet and photographers pen prior to the event
PHA co-ordinated and managed celebrity, VIP, media and photographer attendees throughout the evening.
PHA also secured and managed media exclusives within the venue.
Results and evaluation
The evening was attended by top fashion industry insiders as well as celebrities including Erin O’Connor, Victoria Pendleton, Caroline Flack, James Caan, Lydia Bright and Amber Atherton.
Throughout the evening, the PHA team were on hand ensuring the smooth management of the red carpet and celebrity guests.
Coverage of the awards featured in an array of media titles including Hello, Grazia, Daily Mail, Daily Express, The Sun, OK!, Vogue.com, Daily Mail Online, The Guardian Online, Closer, Handbag and Yahoo.
The team at PHA were fantastic in helping to secure celebrity attendees to the event which until now has been an industry only ceremony. On the night, they were on hand to manage journalist attendees, celebrities and photographers and secured fantastic coverage for UKFT following the event.