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Venntro

Objectives

  • Establish Venntro as a leader in the online dating industry and raise the profile of the company
  • Raise the profile of Venntro’s Founder and CEO Ross Williams as the face of the brand and his partner Steve Pammenter
  • Raise the profile of Venntro’s partners and sites
    Ensure regular coverage of news and updates from the company

Strategy and Implementation

We built the profile of Venntro through a series of interviews with founder Ross Williams in the national and business press.

We also fed announcements from the company into the tech press and thought leadership to position Venntro as leaders in the industry.

We also worked to secure coverage across the consumer press for some of Venntro’s casual dating sites.

We supported with a crisis management consultancy.

Results

We successfully secured coverage for Venntro in a range of publications including the Financial Times, Evening Standard, City A.M, Management Today, Sky News, the Sun, the Daily Express, BBC 4’s Today Programme  and BBC Business News. One piece of coverage about Venntro launching a corporate acquisitions arm in TechCrunch resulted in 17 enquiries in the space of two hours.

Evaluation

As a result of our campaign, Venntro’s SEO significantly increased and familiarity around the brand and Ross Williams grew in the industry.

I would not hesitate to recommend PHA Media. They go to great lengths to understand their client’s business and brand strategy, and are highly professional in achieving impactful media coverage that’s aligned to key business objectives. Their team is friendly, dedicated and proactive at all times.

Ross Williams

Featured publications

  • Financial Times
    Financial Times
  • Evening standard
    Evening standard
  • City AM
  • Management Today Logo
    Management Today
  • Sky News HD
  • The Sun
  • Daily Express
    Daily Express
  • BBC 4 Today

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