The Gentleman Bookmaker
International bookmaker Victor Chandler and his company BetVictor, one of the most recognized names in the industry.
- Client: Victor Chandler
- Date: 04/06/2012
- Categories: Corporate PR, Entrepreneur & Business
- Project URL: http://www.betvictor.com
To promote Victor Chandler and his business throughout the national press, focusing upon Victor as an individual and creating a strong, distinguished persona as well as establishing his industry leading expertise.
Originality and creativity
The persona we chose for Victor was that of ‘The Gentleman Bookmaker’ which reflects his old fashioned principles of fairness and integrity, and has been adopted as a touchstone for the business after widespread media coverage.
Strategy and implementation
This has been driven by personal profiling features in the quality national newspaper and magazine press, as well as regular diary and column pieces. To promote BetVictor’s market leading odds, we set up regular columns across 15 regional newspaper titles, place individual odds in the most powerful national betting columns and also arrange TV and radio interviews for key BetVictor experts on the likes of Sky Sports News and Talk Sport
Results and evaluation
Extended profile interview pieces for Victor in the Daily Telegraph, The Financial Times, The Observer and a week-long diary in the Daily Mail, as well as countless other national newspaper and magazine pieces. Regular ‘tipster’ columns and international coverage, to promote brand launches and events in Spain and South Africa.
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