Mr Wine Investment
Specialist fine wine investment broker, Vin-X Limited, was formed in March 2010 by City financier Peter Shakeshaft. With a team comprising of City analysts, brokers and wine industry experts, Vin-X aim to open up the fine wine investment market to private UK investors, providing expert insight into the most lucrative vintage options.
- Client: Vin-X
- Date: 04/06/2012
- Blog Category: Entrepreneur & Business
- Project URL: http://www.vin-x.co.uk/?gclid=CJX21daN3LcCFVMftAodzh8A2Q
We were tasked with raising the profile of Vin-X to communicate their standing as the UK’s fastest growing wine investment specialist. In addition, we were asked to raise awareness around wine as an alternative investment class, clearly communicating its benefits as an alternative investment option.
Originality and creativity
Creativity and balance have been an integral part of the campaign to date to ensure delivery of regular on message coverage across a range of media sectors including news, business and industry, all of whom had very different requirements.
In addition to generating discussion around wine as an investment option we also widened the topics Peter commented on to include the plummeting value of gold, the elBulli cellar auction and the Far Eastern love affair with luxury brands.
Strategy and implementation
To achieve the client’s objectives we pushed to showcase the expertise of both Peter Shakeshaft and Vin-X’s substantial wine investment team across a wide range of national media outlets, business, financial and local press.
We also positioned Peter as an expert media commentator across breaking stories coverage both on wine and alternative investment.
Results and evaluation
Multiple media opportunities were secured to include CNBC, Bloomberg, BBC Radio 2, The Independent on Sunday and Money Observer.
An audience of over 10 million readers and listeners was reached in the first month alone.
BBC Radio 2
The Independent on Sunday