We decided that we wanted to do a blog post about wearable tech and how much there is in the world along with the variety of uses and innovations. We wanted to show that wearable tech could be used in all walks of life and will eventually become more and more part of our society.
- Client: PHA Media
- Date: 01/03/2015
- Blog Category: Digital & Social, Technology PR
- Project URL: http://pha-media.com/insights/tech-pr/wearable-tech-brands-to-watch/
We were our own clients on this project and therefore set all objective internally.
Originality and creativity
5 illustrations were made to symbolise a variety of different people over a cross section. These each had their own unique pieces of wearable tech applicable to their role and stage in life. Using a simple color pallet, continuity was kept across each illustration.
Strategy and implementation
This content was shared across a variety of social media platforms as well as on the PHA Media blog. This ended up becoming PHA’s most shared blog of all time, reaching thousands.
Results and Evaluation
Wearable tech content has received almost 50,000 impressions on Twitter and 653 engagements. There were over 500 bit.ly link clicks to this content. We have received fantastic feedback online with regards to this pieceTestimonial: NA