Xendpay Motion Graphic Edit
PHA created an online motion graphic video for Xendpay to promote their new service. It was promoted across their channels and featured on the home page of their website. Xendpay was founded by ethical innovators who want to better the world through corporate success. The aim has always been to reduce the cost of international money transfer whilst still maintaining the best possible customer service.
Xendpay offers the world’s cheapest money transfer service, its target is to help get the most for your money by providing no hidden charges, no exchange rate mark-ups and allows you to pay what you want for the service.
The company wanted to communicate the next step of their money transfer business by creating a Motion Graphic led video to promote themselves across all channels. The video concept was developed in house by PHA from initial storyboard through to the creation of a fluid graphical video.
The illustrations for the video were drawn in-house, along with the motion graphic storyboarding and animating. The design was conceptualised to provide consistency with both the branding and the style of their current website.
Since launch in November, the video has received over 55,000 views.