In this ebook we will explore

There is often uncertainty about what public affairs is and why it is different from traditional PR, and a plethora of other terms are sometimes used to refer to public affairs. Put simply, public affairs is a specialised form of PR that is used by individuals, businesses and campaign groups to influence policy decisions and boost their reputations amongst key decision makers.

It makes sense to bring in expertise to support public affairs activity. The political world can be bewildering, hard to influence and unpredictable, so those working within public affairs can help you navigate through this difficult field towards success. It is worth remembering that even if your organisation doesn’t currently have public affairs, your competitors almost certainly will.

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