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Challenge of Sport Sponsorship

What’s in this download?..

The world of sport – with millions of avid fans, lucrative TV deals and vast media coverage – can be an attractive platform through which to promote your brand.  With shirt sponsorship, stadium advertising, digital displays, ball sponsorships, on pitch advertising and more – the list goes on as to the number of ways business, products and services can promote themselves through sport.

There’s no doubt sports sponsorship can gain great exposure and heightened public awareness but the unpredictable nature of sport means there are pitfalls to consider.

This insight explores:

  • The difference between traditional advertising and sports sponsorship
  • The potential pitfalls of Sports Sponsorship
  • Case Studies from three brands that turned their hands to Sports Sponsorship
  • Why having a full Public Relations strategy in place is invaluable.