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Fintech Underdogs Unleashed

What’s in this download?..

There has never been a more exciting time to be involved in the UK’s burgeoning financial technology scene, estimated to be worth £20 billion in annual revenues. Across the country, Fintech entrepreneurs are delivering new technology and business models that are transforming the financial services sector for the better.

In this latest Insight from PHA Media, we explore how new entrants to the Fintech sector – the ‘underdog’ brands – can use communications to establish real market presence. For example: 

  • Finding the right language to be a challenger brand 
  • Understanding the customer base
  • How to tell a good story 
  • The use of data to create content 
  • Embracing the ‘underdog’ mindset for competitve advantage 

Our advice will help give bite to your brand!