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How To Use People In A Campaign

What’s in this download?..

In an age where media consumption is at an all-time high, weight management brands must constantly look for new ways to relate to potential customers and clients, and stand out from the clutter. Whether your brand is fully fledged, or new to the market, building in a human interest angle to your weight management campaign has become an essential part of communicating effectively with the consumer; and time-and-time again it has been shown that it is the real-life aspect of the campaign that receives the most cut-through.

So how can you use real-life stories to ensure your weight management brand stands out? In this latest insight from PHA Media, our Consumer & Lifestyle team give you their top tips and expertise on how to ensure you are using real people stories to effectively maximise your campaign results.

In this Ultimate Guide e-book you will learn: 

  • The value of using real-life stories throughout your weight management campaign
  • How to recruit case studies effectively
  • Tips for building a media-worthy story
  • Strategic ways to ensure brand credibility
  • Why you should incorporate real-life experts into your campaign
  • What happens when responsible messaging is neglected