Your online brand Reputation
Online Reputation Management
Everything You Need To Know About Your Online Brand
What’s in the ebook?
A positive online reputation is vital to the success of all brands, be they businesses, organisations or individuals.
You may have never put a foot wrong. But perhaps you haven’t grabbed the social media megaphone to tell the world about everything you’ve done right? That isn’t going to cut it with the free-flowing feedback culture of a smartphone-wielding world. You can’t establish trust in a vacuum. You need fresh and credible content to tell your story.
The digital world is vast and complex. Do you really know what your core customers truly think of all parts of your business? Are you aware of the increasingly influential blogger who is berating you personally, badmouthing your product and putting the boot into your customer service?
In this ebook we will explore:
- Why does online reputation matter?
- Measuring the online value of your brand
- The three steps to maintaining your online reputation
- Social media and online crisis management
- Changing a business’s online reputation
Our ebook has been written by a host of experts in the field of Crisis & Reputational Management PR, Strategic Communications, Tech & Innovation PR, Digital, and B2B PR to give you a unique insight into the importance of protecting your online reputation
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.