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PR Guide for Challenger Brands

What’s in this download?..

We know that many brands thinking about PR services are doing so because you have a strong desire to make your voice heard. Compared to your competitors, you may be small in size but big in heart, with a real passion and drive to do things differently and to push new boundaries. From a standing start, stealing a share of voice and getting your message out into the world may appear impossible but with the right approach, it can be easier than you think to punch above your weight…. in fact, being a challenger is likely to be the strongest angle to your story.

In the first issue of our Profile series, we have put together a fun magazine guide for challenger brands to help you understand the PR process a little better, with some top tips and advice to consider to help get your started.

In this edition we include:

  • Is PR for me flow chart
  • A day in the life of a challenger brand
  • What makes a thought leader
  • 5 top tips for better brand social media
  • Photography guide