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Sports Brand Ambassador

What’s in this download?..

Finding the right celebrity to become an ambassador for your brand is one of the biggest challenges you can face.

Get it right and you will be thrust into the media spotlight, generating hugely positive headlines and coverage for your brand on a national and, sometimes, international scale.

Get it wrong, however, and it may be the mostly costly mistake you ever make tarnishing your reputation and, worst case scenario, having a hugely detrimental impact on sales and share values.

So what can you do to ensure you choose the right celeb face for your brand? In this Insight download we look specifically at sports marketing and tackle this questions head on. Within these pages we will provide you with:

  • A road map for choosing the perfect celebrity ambassador
  • Ten integral tips for making the right choice

Note: Many of the tips in this download could also be applied across a range of sectors and so if you are a CEO or marketer looking to hire an ambassador we hope you will find this useful.