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How to Brief a PR Agency

So you’ve decided you need PR support and you’ve come up with a shortlist of great agencies that you think might be able to help you. 

It’s a common misconception that this is where your prospective PR agencies should take over the process, creating inspiring proposals bursting with creative ideas so that you can make an informed decision. 

Whilst this should certainly be the case, a PR agency proposal can really only be as good as the brief provided by you. To really hit the mark the agency must truly understand your brand and exactly what you want to achieve as a business. 

To help you cover all your bases we’ve put together a printable guide to make sure you provide your prospective agency with everything they need to come up with an award-winning proposal.

 

Are you looking for PR Tips for your Business?

Our free ebook has plenty of information from how to brief your PR agency, to mistakes to avoid when engaging with an agency to how to bring your PR inhouse.

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