PHA Media News

What Makes A Story Newsworthy?

PR-Week-PHA-MediaWhy do some stories generate pages of widespread coverage and other, equally newsworthy, stories receive little more than a brief mention?

As a past editor of Britain’s biggest selling newspaper for five years, I had plenty of interesting and valuable stories pitched to me, yet they often didn’t make the pages because they didn’t possess the key components needed to be deemed ‘newsworthy’ (also there is only so much space in a newspaper).

Read more of Phil’s thoughts about the key components of a news story on PR Week

Phil Hall: Bad Press Has Benefited Uber

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Although not applicable to every situation, the adage that ‘there is no such thing as bad press’ is one which I believe can apply to Uber. The business has made headlines for all the wrong reasons in recent days with accusations of an unfair surge-pricing model, unsafe drivers and, in the case of Delhi, the alleged rape of a female passenger.

Read the rest of Phil’s thoughts in the January edition of Elite Business here

 

 

The best ways to utilise Christmas as part of a consumer PR campaign

PR-week-logoWith the help of John Lewis, Coca Cola and Marks and Spencer, it’s beginning to look a lot like Christmas!

1. Capture the magic of Christmas

There is a very good reason as to why the Coca Cola advert has had such longevity – this is simply because it captures the very essence of Christmas, and transports us straight back to our childhood. 
This is very difficult to do.
But successfully recapturing that magic – within a PR campaign – is a sure-fire way to succeed.
Read more on PR Week

From Virgin Galactic to Uber: The winners and losers of 2014

PR Winners & LosersFrom the slick ‘Yes’ campaign that almost delivered a sensational victory in the Scottish independence referendum to the embarrassing spectacle of Ed Miliband’s attempt to eat a bacon sandwich, 2014 has demonstrated the increasing importance of presenting the right image. But who were the biggest PR winners and losers of the year?

Find out Phil’s PR winners and losers on the Independent

Money Week  Entrepreneurs: Phil Hall, PHA Media

Team-philhThe internet has changed the media landscape beyond recognition over the past 15 years. Many traditional publications have seen revenues plummet, forcing them to let go of staff.

At the same time, it’s become harder for celebrities and businesses to manage their reputations in the online age. As a result, many journalists have decided to switch sides and move into public relations.

One successful “poacher turned gamekeeper” is Phil Hall, the former editor of the News of the World. After being let go from an executive position

at Trinity Mirror, Hall decided to set up PHA Media in 2005.

Read More in Money Week

After Oscar Pistorius, Are We Ready for Televised Criminal Trials?

pistorius-trial_2839375bThe televising of court cases is upon us and is being universally welcomed by the media, most of our leading lawyers and the public. Justice should be seen to be done after all?

I am not so sure it is as simple as that. The OJ Simpson trial and more recently, the Oscar Pistorius case, cast up many questions.

Both cases involved the killing of beautiful women and well-known celebrities and surely their following was more about the insatiable appetite for gossip among the famous, than the public understanding how the legal system works, which is what is being claimed by legal commentators.

Read more of Phil’s thoughts on the Huffington Post

 

 

PHA Media appoint Tim Jotischky as Senior Consultant

Team-TimJPHA Media has hired former head of business news for Telegraph Media Group, Tim Jotischky.

Jotischky ran the business desk for The Daily Telegraph and was previously deputy editor of The Sunday Telegraph for four years.

He has also been the editor of both Metro and the Scottish Daily Mail.

Read more about the appointment in PR Week

Jeans for Genes Appoint PHA Media For 2014 Fundraiser

Jeans for Genes, PHA MediaGenetic Disorders UK has awarded PHA Media the PR contract for its annual Jeans for Genes fundraiser this September

PHA will support this year’s campaign through case study and feature placement, celebrity ambassador interviews, product placement of a specially designed charity T-shirt, management of media partnerships, promotion of brand partnerships and event management and planning for the campaigns launch party.

Read more about the appointment in PR Week

 

 

 

Prime Minister’s Handling of Maria Miller Scandal Is Like a Sunday Night TV Drama

Maria Miller, Phil Hall: PHA MediaWith barely a voting slip between the two main parties, honesty is going to be the subject in the minds of most of the electorate come the General Election next year.

Just who do the public trust most at a time when the popularity of politicians is at an all-time low?

David Cameron has seriously damaged himself with his handling of the Maria Miller affair. Leaders have to make difficult decisions to protect the integrity of their organisation and this he didn’t do.

Government ministers may well cite the Prime Minister’s humanity and loyalty to his front bench Cabinet colleagues, but it was misplaced in a saga that unfolded like a Sunday night TV drama… predictable with an inevitable conclusion.

Read more of Phil’s thoughts on The Huffington Post

 

 

Baxter Freight join PHA Media for the long haul

Ian Baxter | PHA MediaThe entrepreneur and business team are thrilled to be working with Ian Baxter, founder and chairman of one of the UK’s fastest growing logistics companies, Baxter Freight.

Whilst the business was founded in late 2013, Ian has freight forwarding in his blood, having joined RH Group Ltd in 1995 following an early career in law. As MD, Ian helped build the company to become a £135m turnover business with almost 700 employees in 19 locations before RH was sold to Kuehne & Nagel in 2011.

Having taken some time away from the industry to travel and spend time with family, today Ian is spearheading a different kind of freight company that are flexible, relationship focused with incredible industry pedigree.

Based in Nottingham, Baxter Freight have already experienced incredible growth both in terms of staff numbers and client contracts. We look forward to working with Ian and his team by positioning him as an industry thought leader and as a pioneer for business growth in the UK, whilst sharing the success of the company as Baxter Freight continue to disrupt the freight forwarding market.

For press enquires and media interviews contact Cameron Hall on cameron@pha-media.com / Tel: 02070251359

Website: baxterfreight.com

 

 

Communications Around Missing Flight MH370 Have Failed in More Than Ways Than One

Communications Around Missing Flight MH370 Have Failed in More Than Ways Than OneWhere is missing flight MH370?

The million dollar question is being asked daily, by media, newscasters, politicians, aviation experts and millions of people around the world.

It is truly a global story, one of the most perplexing modern day mysteries we have seen.

Everyone has their own theory and these have moved along at a rapid pace since the 200-ton Boeing 777, along with 239 passengers and crew, simply vanished off the radar.

A terror attack. Pilot error. Mechanical malfunction. The jet was flown below 5,000ft after having its transponder switched off around the time the co-pilot signed off with the words: “Alright, goodnight.”

The latest theory centres on gas filling the cockpit, while a sighting of a low jet over the Maldives appears to have been discounted.

If the investigation appears to be in a mess, we can in part blame PR error.

Read more of Phil’s thoughts on the Huffington Post

 

 

Purplebricks appoint PHA Media to manage launch

Purplebricks.comOnline estate agency Purplebricks.com has appointed PHA Media to manage its launch.

PHA will handle the PR launch campaign in April, which will include b2b and b2c media outreach along with management of the brand’s social media channels.

Read more about the appointment in PR Week